The End of Pure Michigan?
You’ve probably heard those radio ads or seen other billboards or other advertisements touting “Pure Michigan,” the state’s campaign to attract tourists and their dollars.
When I lived in Toledo, the radio ads seemed to literally play non-stop, promoting Ann Arbor, Frankenmuth, Sault Ste. Marie, the UP, and more.
This Detroit Free Press column reports the state is considering cutting the $30 million budget used for promoting Pure Michigan to only $5 million.
What do you think? Have the ads been successful? Is it money well-spent? As a Michigan resident, do they help raise morale in a difficult year?