” A long time ago, things got broken here.”

“People got sad and left.”

“Maybe the world gets broken so we can have some work to do.”

“People think there aren’t any frontiers anymore. They can’t see that there are frontiers all around us.”

-Braddock, Pennsylvania

This is the script from a relatively new Levi’s commercial.

I’ve heard there’s been some backlash to this campaign because Levis are manufactured overseas. Still interesting.

-AS