You’ve probably heard those radio ads or seen other billboards or other advertisements touting “Pure Michigan,” the state’s campaign to attract tourists and their dollars.
When I lived in Toledo, the radio ads seemed to literally play non-stop, promoting Ann Arbor, Frankenmuth, Sault Ste. Marie, the UP, and more.
This Detroit Free Press column reports the state is considering cutting the $30 million budget used for promoting Pure Michigan to only $5 million.
What do you think? Have the ads been successful? Is it money well-spent? As a Michigan resident, do they help raise morale in a difficult year?