” A long time ago, things got broken here.”
“People got sad and left.”
“Maybe the world gets broken so we can have some work to do.”
“People think there aren’t any frontiers anymore. They can’t see that there are frontiers all around us.”
-Braddock, Pennsylvania
This is the script from a relatively new Levi’s commercial.
I’ve heard there’s been some backlash to this campaign because Levis are manufactured overseas. Still interesting.
-AS
Hmm… This is fairly well thought out, for a commercial. I can also understand why there would be some backlash over this kind of message coming from a company like Levis; however, it’s nice to see Braddock getting some needed attention and there are some salient points made in the video.
Here’s a link to the Levi’s documentary on Braddock:
Part one- http://www.youtube.com/watch?v=kMgRkYjxP5s
Excellent commentary on this topic by Chris Potter of the Pittsburgh City Paper:
http://www.pittsburghcitypaper.ws/gyrobase/Content?oid=oid%3A81387
Let’s nudge Levi’s into MAKING JEANS IN BRADDOCK:
I promise to buy a pair of Levi’s every year for the rest of my life IF Levi’s starts to make jeans in Braddock.
http://www.facebook.com/pages/I-will-buy-Levis-forever-if-Levis-makes-some-in-Braddock-PA/153087974714789?v=wall&ref=ts
Pass it on!
Heh. Don’t hold your breath.