For some reason Palladium Boots and Johnny Knoxville made a documentary about Detroit.
It’s actually kinda awesome.
You can see all four parts at this link. The general premise is, we’ve heard about the problems in Detroit. Now, what are the positive things happening there?
This is not exactly a new thread, but the videos are well done in my opinion. Detroit comes across looking like the fascinating, hip, dysfunctional place that it is.
So Levi’s has branded Braddock as cool and masculine and hardworking. Now Palladium gets to use Detroit’s magnificent decay to sell boots. Is this a trend?
By the way, I’m totally ok with it, as long as they do a decent job like this.