A new market study is released on Digital Out of Home Market 2021 with data Tables for historical and forecast years represented with Chats & Graphs with easy to understand detailed analysis. The report also sheds light on present scenario and upcoming trends and developments that are contributing in the growth of the market. In addition, key market boomers and opportunities driving the market growth are provided that estimates for Global Digital Out of Home Market till 2027. The authors of the Digital Out of Home Market report have piled up a detailed study on crucial market dynamics, including growth drivers, restraints, and opportunities.
Digital Out of Home Market report carries out research and analysis of the market for a particular product/service which includes the investigation into customer inclinations. It performs the study of various customer capabilities such as investment attributes and buying potential. This market report involves feedback from the target audience to understand their characteristics, expectations, and requirements. The report provides new and exciting strategies for upcoming products by determining the category and features of products that the target audiences will readily accept. The global Digital Out of Home market research report collects data about the target market such as pricing trends, customer requirements, competitor analysis, and other such details.
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Global digital out of home market is growing at a healthy CAGR of 12.03% during the forecast period of 2019 to 2026. The report contains data of the base year 2018 and historic year 2017. Less usage of paper has increased driven the market. Increasing demand for the audio-visual transit advertising will boost this market growth.
Digital out of home is a type of advertisement that reaches consumers through digital billboards at bus stops, subways, airports and street furniture, among others, when they are out of their homes. Advertisers are increasingly opting for electronic out – of-home ads as it enhances brand recognition. These digital billboards are able to display multiple commercials in a single screen. The advertisers for digital out of home advertising include automobile, retailers, entertainment, food and beverages, banking, among others.
- Increasing expenditure on programmatic advertising will boost this market growth
- Its cost-effective medium in promoting and branding any product or services also acts as a market driver
- Focus on business intelligence and prevailing market competitiveness will uplift the market growth
- Recent technological developments is another factor driving this market growth
- Lack of real time and detailed consumption data will restrict the growth of the market
- Enhancing trend of online/broadcast advertisement will hinder this market growth
- Volatile cost of digital out of home advertising is another factor restricting the market growth
Digital Out of Home Market Scope and Segmentation:
- Street Furniture
- Displays Used in Digital Out of Home Advertising
- OLED Display
- Direct-View Fine-Pixel Led
- Direct-View Large-Pixel Led
- E-Paper Display
- Corporate and Government
- Banking, Financial Services, and Insurance (BFSI)
- Other Verticals
Digital Out of Home Market Country Level Analysis
- North America (United States, Canada & Mexico)
- Asia-Pacific (Japan, China, India, Southeast Asian Countries & Australia etc.)
- Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands & Belgium etc.)
- Central & South America (Brazil, Argentina, LATAM etc.)
- Middle East & Africa (United Arab Emirates, Qatar, Saudi Arabia, Israel & South Africa etc.)
New Business Strategies, Challenges & Policies are mentioned in Table of Content, Request TOC at @ https://www.databridgemarketresearch.com/toc/?dbmr=global-digital-out-of-home-market&Somesh
Key Developments in the Market:
- In September 2019, Skoda launched real time programmatic for OOH campaign, DOOH to deliver real-time vehicle recognition ads for the very first time in India with the help of intelligent ML-AI algorithms. This will help company to create brand awareness
- In June 2017, Lamar Advertising and Paramount Pictures (US), revealed a dynamic, Digital Out of Home Technology (DOOH) advertising campaign promoting their film “Transformers” The Last Knight”. The business provides customized, contextually relevant advertisements based on make and model of the upcoming car’s using its digital billboard network in combination with vehicle recognition software
Global digital out of home market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of global digital out of home market for Global, Europe, North America, Asia Pacific, South America and Middle East & Africa.
Key Market Competitors:
Some of the major players operating global digital out of home market are JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, LLC., OUTFRONT Media Inc., Prismview, , Daktronics, Ströer, NEC Display Solutions, Broadsign, OOH Media, Christie Digital Systems USA, Inc., , Mvix(USA), Inc., Ayuda Media Systems, DEEPSKY CORPORATION LTD, Shenzhen AOTO Electronics Co., Ltd., Fairway Outdoor Advertising, LIGHTBOX OOH VIDEO NETWORK, Primedia Outdoor (Pty) Ltd. among others.
What Are The Key Findings of the Report?
- Historical and current year revenue of related Digital Out of Home Market players analyzed at regional level.
- One by one company profile of prominent stakeholders.
- Analysis of the Market size on the basis of product type and end use type.
- Porter’s five forces analysis highlights the potency of the buyers and the suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global Digital Out of Home Market industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- Questions answered in the Digital Out of Home Market research report:
- Who are the leading market players active in the market?
- What would be the detailed impact of COVID-19 on the market size?
- What current trends would influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the Digital Out of Home Market industry?
- What are the projections for the future that would help in taking further strategic steps?
Table of Content:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
PART 05: MARKET LANDSCAPE
PART 06: MARKET SIZING
PART 07: FIVE FORCES ANALYSIS
PART 08: MARKET SEGMENTATION BY PRODUCT
PART 09: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
PART 10: CUSTOMER LANDSCAPE
PART 11: MARKET SEGMENTATION BY END-USER
PART 12: REGIONAL LANDSCAPE
PART 13: DECISION FRAMEWORK
PART 14: DRIVERS AND CHALLENGES
PART 15: MARKET TRENDS
PART 16: COMPETITIVE LANDSCAPE
PART 17: COMPANY PROFILES
PART 18: APPENDIX
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