Can “branding” a city through a snappy slogan and slick marketing campaign work?
A lot of cities apparently think so, including Dayton and Cleveland, as outlined in this USA Today story.
They point to successful and memorable slogans, like “I love New York,” and “What Happens in Vegas, Stays in Vegas.” It’s also interesting to read the comments under the story- on mentions great success North Dakota has had marketing itself as a “Wild West” destination for bicyclists.
The story doesn’t mention less-successful campaigns. (I’m thinking of the Michael Moore movie Roger & Me, when he mocks the marketing campaign Flint undertakes: “Flint: Our New Spark Will Surprise You.”) It does detail the Hastily Made Cleveland Tourism video, which Rust Wire previously highlighted.
I’m not sure how much a slogan alone can do without the jobs and attractions to back it up…but I guess a good one can’t hurt.
Have any other Rust Belt cities tried branding like this? Have they had any success?
The Columbus Dispatch is reporting that the Obama administration has earmarked $400 million for Ohio’s plan to link Columbus, Cincinnati, Dayton and Cleveland via high-speed rail.
From The Dispatch:
Ohio officials are banking on federal stimulus money for most or all of the estimated $517.6 million they say they need to improve existing freight rail to passenger standards and to buy trains.
“This is some of the best news we have had in a long time,” Senator Sherrod Brown said. “If I put my ear down to the rail I think I hear a train coming.”
This is good news for people who are from Columbus but live in Cleveland (like me!) and their families. Hooray!
This past week, The New York Times highlighted Sinclair Community College, a school in Dayton helping to retrain workers for the “new” economy.
This glowing piece highlights the school’s low tuition, well-respected programs, aid for displaced G.M. and Delphi workers, and growing enrollment.
“We help people go from $8-an-hour jobs to $18-an-hour jobs,”the school’s president told The Times.
It’s also good to see a Dayton institution get good press after all the negative “dying cities” stuff.
Boy, this is so depressing, I can hardly bring myself to write it. Dayton’s sole remaining Fortune 500 company, which has been headquartered in the city for 125 years, is moving operations to Atlanta.
NCR, a manufacturer of ATM machines and cash registers, will bring some 2,000 jobs to Atlanta. The company was offered $60 million in tax breaks by the state of Georgia, The Dayton Daily News reports. Ohio attempted a counter offer of $31 million, to which CEO Bill Nuti responded “It pales in comparison to what Georgia is giving.” He also thanked Dayton for all its years of support.
This is all lifted from the DDN: The company was founded as the National Cash Register Co. in 1884. Founder John Patterson also started the Dayton Chamber of Commerce. At one time, NCR employed nearly 60,000 people in Ohio.
Boy, that is really going to sting.
The Federal Government will steer $50 million in assistance to communities with auto plants that have experienced significant layoffs, The Associated Press reports.
The money will come from federal stimulus funds and be used for job training and placement. Continue reading